An Opportunity To Take Action: Lowes And The Communicated Stereotype

December 12th, 2011 | Categories: Sexual Orientation

This weekend Lowe’s pulled a commercial airing during the program All-American Muslim because of complaints by a specific religious group who claimed, “The show profiles only Muslims that appear to be ordinary folks while excluding many Islamic believers whose agenda poses a clear and present danger to the liberties and traditional values that the majority of Americans cherish.

Apparently the Muslims showcased in the program are not stereotypically Muslim enough to earn their time slot on television.

People used these communicated stereotypes to take action against Lowe’s in the form of an email/ mail/ call campaign which triggered Lowe’s to pull the commercial. While a communicated stereotype can take action, so too can The Communicated Stereotype.

Obviously, Lowe’s is willing to respond to objections raised en masse. I’m sure there are other organizations doing their part to make this happen. I thought TCS should as well.
TCS encourages you to email/ mail/ call to Lowe’s. Raise your concerns and ask them to reverse their decision. I recommend contacting Lowe’s through their online contact template or you can call 1-800-445-6937.

Too often those who take the moral highroad do so sitting on their couch complacent in being self-righteous. I am guilty of this more often than I would care too mention. Now is our opportunity to make a move from self-satisfaction to action.

I provide a portion from my written-way-too-late comment to show you that it is important to let your voice be heard regardless of its cleverness, eloquence, of intelligence or, in my case below, lack thereof.

“Please reconsider pulling the advertisement from the American Muslim Program. The loudest voice isn’t always the right voice. Where is your company’s moral compass and social obligation? Appeasing one group at the cost of another doesn’t seem to make sound business sense. And for the record I’m not Muslim. So, you’ve only enabled additional groups to be upset by your actions as well. I for one am happy to boycott your company as a result of this decision. If it is reversed, I will be happy to discontinue my boycott.”

The Communicated Stereotype encourages you to take the opportunity for action and contact Lowe’s.

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  1. December 12th, 2011 at 14:49

    Here are the 25 dumbest comments on lowes facebook page:

  2. December 12th, 2011 at 16:14

    If you call the 800#, it’s 5 then 2 to get to a person.

    Oh – and they are experiencing unusually long hold times for some reason!?!

  3. December 12th, 2011 at 16:21

    I got through in under 10 minutes. Told them I thought the decision to pull advertising was racist & that I would not be shopping at Lowe’s. They said they would “document it & pass it along to their advertising department.” I declined to give any information other than I was a US citizen & the state I lived in.

  4. BK
    December 14th, 2011 at 14:58

    So word on the street is that some other companies may have taken a more passive route to canceling their adverts. Specifically, Seares and Walmart also had adverts, but rather than cancel them, they simply didn’t renew theirs, which seems a little more cowardly and easy way to enact bigoted behavior. Yall hearing this?

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